AT&T reprices its unlimited data plans

AT&T changed the cost of its single-line, unlimited data plans today by simultaneously raising and bringing down costs for new customers, as indicated by Ars Technina. The telecom’s Unlimited Choice plan is going up to $65 from $60, and its Unlimited Plus Enhanced plan is dropping to $80 from $90. Family plan prices went up $5. Both plans have existed for almost a year now, and the pricing adjustment accompanies a few changes to service.

Ars reports that the less expensive Unlimited Choice Enhanced plan used to limit internet speeds to 3Mbps and video streaming to 1.5Mbps. Presently, the 3Mbps limit doesn’t exist, in spite of the fact that these customers will get slower speeds if the network is congested. The limit still exists if customers remain on their original Unlimited Choice plan, however.

Unlimited Plus Enhanced customers can experience slower speeds once they’ve used 22GB of every month. The plan additionally now allows 15GB of mobile hotspot usage until a tethering speed limit of 12kbps is enacted. These plans are complicated, as many phone plans are, so ensure you’re clear about activation fees and taxes when you sign up. For existing customers, the rates remain the same.


Source: Ashley Carman | The Verge

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